Unilever badedas Italy
alvonsbranding devised the brand positioning, brand key and new packaging design for badedas Italy. The outdated logo and the current bestsellers were still recognisable, but were given a modern relaunch. New products and a care sub-range were also added to the portfolio. alvonsbranding was tasked with developing a BTL campaign to accompany the launch. The two-stage campaign, ‘Fresco da paura’ (‘shockingly fresh’), was rolled out across a vast array of channels for an entire summer.