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Relaunch Marke und Design

Unilever badedas Italy

alvonsbranding devised the brand positioning, brand key and new packaging design for badedas Italy. The outdated logo and the current bestsellers were still recognisable, but were given a modern relaunch. New products and a care sub-range were also added to the portfolio. alvonsbranding was tasked with developing a BTL campaign to accompany the launch. The two-stage campaign, ‘Fresco da paura’ (‘shockingly fresh’), was rolled out across a vast array of channels for an entire summer.

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