For more than 20 years, Layer2 has been one of the leading consultancy firms when it comes to optimising and installing communication platforms such as Microsoft SharePoint and Microsoft Office 365.
Layer2 also develops innovative software solutions that complement Microsoft SharePoint.
Therefore, Layer2 brings together two related areas that should nonetheless be distinctly recognisable. This was the crux of the challenge for alvonsbranding:
The agency was tasked with relaunching Layer2, with its two separate areas. First of all, workshops were held in order to analyse the brand, its weaknesses, its potential and its strategic direction. alvonsbranding developed the new slogan, ‘collaboration works’, which describes the company’s services in a way that resonates emotionally. Once the values and the look and feel had been devised, the logo and corporate stationery were revamped, with the end result recognisable yet modern.
alvonsbranding then developed a manual that served as the basis for creating two new websites (one for each of the business units).